FINN RUSSELL JOINS MATCHROOM TALENT AGENCY AS EDDIE HEARN OFFICIALLY WELCOMES ’THE LIONEL MESSI OF RUGBY’ TO NEW MANAGEMENT STABLE
News April 17th, 2026
 

Matchroom Talent Agency is delighted to officially announce the signing of Scotland and Bath Rugby star Finn Russell as its latest recruit to Eddie Hearn’s new talent management stable.

The 33-year-old – regarded as the “Lionel Messi of Rugby” – puts pen to paper on an exclusive deal to support his commercial, media and legal interests, alongside his agent Matt Hart.

He joins England and British & Irish Lions international Henry Pollock and UFC Heavyweight Champion Tom Aspinall as part of the Matchroom Talent Agency family – with more big-name signings still be announced.

Capped 92 times by his country with four Test caps for the British & Irish Lions (10 in total), Russell is regarded as one of Scotland’s greatest ever players. He started his career with Glasgow Warriors, before switching to Racing 92 in 2018 and then on to Bath following the 2023 Rugby World Cup, where they are currently second in the Gallagher Premiership table and into the semi-finals of the Investec Champions Cup with a huge upcoming European clash against Union Bordeaux Bègles on the horizon.

And with things flying on the field, Russell is excited to accelerate off of it after joining forces with Matchroom and Eddie Hearn.

“I’m delighted to join Matchroom Talent Agency in partnership with my agent, Matt Hart,” said Russell.

“After meeting Eddie Hearn and the Matchroom team, and learning their vision for Rugby, I knew this was the right move.

“Their success in other sports speaks for itself, and I’m excited for what’s next “

Matchroom Sport Chairman Hearn believes the world is Russell’s oyster and expects huge things to come for the celebrated fly-half.

“We’re delighted to welcome Finn to the Matchroom family,” said Hearn.

“This is shaping up to be a boom period for Rugby Union ahead of the World Cup next year – and Finn is arguably one of the most talented players on the planet today.

“We’re incredibly excited to be working with such a superstar of the sport. The task now is to ensure we deliver for him off the field – because after all, they call him the Lionel Messi of Rugby.”

Matchroom Talent Agency is Matchroom Sport’s new brand of talent management, created by Chairman Eddie Hearn, to manage and service leading Sport & Entertainment talent with care and loyalty, nurturing athletes’ careers by managing their brand and building their reputations.

The new subsidiary sits alongside Matchroom Sport’s leading global entities in Matchroom Boxing, Professional Darts Corporation, World Snooker and Matchroom MultiSport.

With an unrivalled dominance over the past 40 years, Matchroom has been at the heart of some of the most poignant and iconic sporting moments in history, pioneered by an array of legendary heroes from generations past and present.