Ireland’s largest retail bookmaker will be the title sponsor of the prestigious event in November for a second successive year, in addition to their ongoing support of the BoyleSports World Grand Prix.
The BoyleSports Grand Slam of Darts will be held from November 14-22, with the 32 competing players including World Champion Peter Wright, reigning champion Gerwyn Price, world number one Michael van Gerwen and BDO Champions Wayne Warren and Mikuru Suzuki.
“In these challenging times we are ever grateful for the continued backing of BoyleSports,” said PDC Chairman Barry Hearn.
“Alongside their sponsorship of the World Grand Prix, BoyleSports are now supporting two of the sport’s biggest events during what is set to be an exciting autumn.
“The Grand Slam of Darts is a unique tournament providing spectacular entertainment, and with stars like Peter Wright, Michael van Gerwen and Dimitri Van den Bergh in action, this year’s event promises to be another memorable one.”
Last year’s event in Wolverhampton saw Price defeat Wright in the final to conclude nine days of exciting action in an event which begins with a round-robin group stage before 16 players progress to the knockout phase to challenge for the title.
BoyleSports are also the principle sponsors for football clubs Birmingham City and Coventry City,
BoyleSports CEO Conor Gray said: “We are delighted to enhance our commitment to sponsorship in the Midlands by supporting two of the biggest events on the PDC calendar.
“The BoyleSports World Grand Prix will be first up in October and we are looking forward with great anticipation to see the world’s best players pitted against each other at the Ricoh Arena in Coventry.
“It’s also thrilling to sponsor the Grand Slam again following on from the success of 12 months ago when we watched Gerwyn Price defend his title so well in Wolverhampton.”
To celebrate the new sponsorship, BoyleSports are offering a special betting market for any player to complete the “BoyleSports Double” by winning the World Grand Prix and Grand Slam of Darts titles.
Van Gerwen is 8/1 to win both events, with Wright a 25/1 chance, Price 33/1 and Gary Anderson rated at 50/1. For further information, please see www.boylesports.com.