Ballygowan Mineral Water has been unveiled as the Official Water Partner of the Professional Darts Corporation in a ground-breaking new deal.
The partnership will see Ballygowan water used on-stage at all PDC televised tournaments in the UK & Ireland, alongside on stage-branding of Britvic Soft Drinks’ other leading brands, including J2O.
“It’s a great pleasure to welcome Ballygowan as our first Official Water Partner,” said PDC Chief Executive Matt Porter.
“This partnership will enable our players to enjoy Ballygowan water during matches, and also provide huge exposure for Britvic and their range of brands through our global TV coverage of PDC tournaments.
“Ballygowan joins a wide range of partners within the PDC and we look forward to working with Britvic over the coming years.”
Sourced in Limerick, Ballygowan is Ireland’s leading water brand, with its wide range of products also available across the UK.
Adam Russell, Director of Foodservice and Licensed at Britvic comments: “We are proud to be the Official Water Partner of the PDC, offering players our iconic Irish water brand, Ballygowan, to refresh them during matches.”
Ballygowan Mineral Water uses 100% recycled plastic (rPET) bottles. When recycled correctly, these new 100% rPET bottles can be reused continuously, becoming a key contributor to the circular economy, and resulting in a positive impact on the planet.