Matchroom launches mobile app for Matchroom Live with StreamAMG
News April 15th, 2021

Matchroom has expanded the Matchroom Live streaming service with the launch of dedicated mobile apps. The native iOS and Android apps, developed by OTT agency StreamAMG, are available to download via the App Store and Google Play.

Matchroom Live is a global multi-sport OTT service, launched in May 2020 to provide a single destination for the sports promoter’s diverse portfolio of events across 12 sports. 

The platform hosts live events for territories outside of existing broadcast agreements, as well as on demand content spanning over 40 years of Matchroom’s archive for free to users worldwide. 



Matchroom has also rolled out a new subscription option for live events broadcast on the platform alongside the new apps. Fans can now enjoy access to all live events available in their territory for a single monthly fee, starting with the Betfred World Snooker Championships kicking off on Saturday 17th April. 

The new native apps are customised to showcase Matchroom’s unique multi-sport offering, giving fans a fast and intuitive experience across every sport and serving content tailored to the user’s territory. Built on StreamAMG’s specialist StreamPlay frontend OTT framework, the apps also offer premium features including the QuadPlay view, that displays up to four live events at once, and the ability to cast to a market-leading array of connected devices.

Barry Hearn OBE, Chairman of Matchroom commented: “We’re delighted to expand Matchroom Live with the launch of new mobile apps. The service has been a great success so far and we’re looking forward to working with StreamAMG to bring our events to even more fans around the world.”

Hugo Sharman, Chief Executive Officer at StreamAMG added: “Matchroom Live is a unique project, and we’re proud to be working with Matchroom to realise their vision for the service. We’re excited to launch new iOS and Android apps to make it easier than ever for fans to enjoy the incredible array of live and on-demand content available on the platform.”

About Matchroom: Matchroom has become one of the world’s largest suppliers of sports programming over the past near four decades. At Matchroom, we have a passion for sport. We are an independent company full of creative people that set the highest standards for the content they produce.

The company has grown into one of the world’s largest suppliers of sports programming over the past four decades. Leaders in its field with a diverse portfolio of twelve sports: Boxing, Darts, Snooker, 9-Ball Pool, Golf, Fishing, Basketball, Netball, Ping Pong, Gymnastics, Ten Pin Bowling and Poker.

About StreamAMG: StreamAMG is an OTT agency, providing technology, operations services, and expertise to leading players in sport, media, and betting. The company has established itself as a leader in sports OTT, working with the likes of The English FA, LiveScore, AS Roma, and the vast majority of Premier League clubs.

StreamAMG is part of PA Media Group, a diverse portfolio of specialist media companies spanning news & information, data, technology, marketing, and communications.

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