Matchroom, the Professional Darts Corporation, and World Snooker Tour are delighted to announce a momentous new deal with ITV.
Matchroom, the PDC, and WST have signed a new multi-year deal with ITV seeing some of sports flagship events remain on free-to-air television in the UK.
ITV’s partnership with Matchroom Group, (Multi Sport, PDC, and WST) is a pillar stone in sport and it will see some of sports’ most elite events remain exclusively on ITV4. Snooker’s Champion of Champions promoted by Matchroom Multi Sport join World Snooker Tour events like the Players Championship, World Grand Prix, and Tour Championship as part of the bumper deal.
The Professional Darts Corporation has had a long-standing partnership with ITV and it will see the broadcaster continue to cover The Masters, UK Open, European Championship, the World Series of Darts, as well as the Players Championship Finals.
Viewing figures have proven to be some of the highest ITV4 have had across the events with the 2019 Champion of Champions seeing nearly 1 million people tune in to see Neil Robertson beat Judd Trump in what’s viewed as one of the all-time great snooker contests.
Chairman Barry Hearn OBE said: “We’re delighted to extend our partnership with ITV Sport, they are now long term supporters of our events and have become valuable partners for our sports and will continue to be.”
On PDC: “We’re delighted to extend our partnership with ITV Sport,”
“ITV Sport have been valuable partners for the PDC for over a decade and our events remain hugely popular with their viewers. Last year’s Masters win for Peter Wright was followed by Michael van Gerwen winning the UK Open on a weekend that featured two televised nine-darters and showcased the excitement of top-level darts.
“We also saw Gerwyn Price win the World Series of Darts Finals and further wins for Wright and Van Gerwen in the European Championship and Players Championship Finals, and go into 2021 with competition at the sport’s highest level greater than ever.
“We’re looking forward to bringing more thrilling PDC action to ITV viewers in the coming years!”
On Snooker: “We are thrilled to extend our agreement with ITV for another two years. They have been fantastic supporters of snooker in recent times and they are a great team to work with. The quality of their coverage is superb and that is reflected in the outstanding viewing figures we consistently see for all four of the top-class events they broadcast each season.
“Our many millions of fans in the UK will be delighted by this news because they are guaranteed snooker of the highest quality featuring all of the top stars, with extensive live action on a free-to-air channel. Snooker and ITV are the perfect partners and we look forward to the next two years and beyond.”
Niall Sloane, ITV Director of Sport, said: “We’re delighted to maintain our partnership with Matchroom with this deal, which means viewers will continue to enjoy live, comprehensive free to air coverage of some of the biggest events in snooker for years to come.”