Machineseeker.com Extends Title Sponsorship of Snooker’s German Masters
For the third consecutive year, World Snooker Tour (WST) is delighted to welcome Machineseeker.com, Europe’s leading online marketplace for machinery, as the title sponsor of the prestigious German Masters world ranking event.
The 2027 Machineseeker German Masters will run from January 25-31 at the iconic Tempodrom in Berlin. Over the past 15 years, this event has become renowned for its sensational atmosphere, with more than 2,300 fans filling the arena in the heart of the German capital. Many players regard the tournament as one of the highlights of snooker’s global calendar.
Machineseeker, together with the Group’s brands Maschinensucher, TruckScout24, Werktuigen, Gebrauchtmaschinen.de, and Used-Machines.com, make up Europe’s number one platform for immediately available machinery, commercial vehicles, B2B auctions and recreational vehicles, attracting over fifteen million buyers every month.
Since its debut in 2011, the German Masters has crowned many of snooker’s all-time greats including Ronnie O’Sullivan, Mark Selby, Mark Williams, Ding Junhui, Kyren Wilson and Zhao Xintong. In 2026, world number one Judd Trump lifted the trophy for a record fourth time after defeating Shaun Murphy 10-4 in the final.
Broadcast worldwide by leading networks including TNT Sports, Eurosport and WST Play, the tournament reaches millions of viewers across Europe and beyond – offering a global stage for both elite sports and leading international brands.
WST Chief Commercial Officer, Peter Wright, said: “There is always a great sense of prestige and occasion at the wonderful Tempodrom in Berlin and it is fitting and exciting to share that experience with Machineseeker for the third year in a row. Snooker has a vast reach across the continent through our broadcast and digital channels, and this has helped Machineseeker further strengthen its brand presence internationally. Once again, the field in Berlin will be packed with our sport’s greatest players and we look forward to working with the Machineseeker team again on this world class event.”
Sven Schmidt, Co-CEO of the Machineseeker Group, adds: “Snooker stands for precision, strategy, and excellence – values that mirror the very principles our company is built on. That is why we are proud to renew our partnership with the WST and reaffirm how important this sport is to us. With its international reputation and global audience, the Machineseeker German Masters offers an outstanding stage to further build on the visibility and relevance of our brands. Sponsoring one of snooker’s most prestigious tournaments is therefore not only a privilege, but also a long-term investment that creates real value for our customers.”
Tickets for the 2027 Machineseeker German Masters are now on sale. For details, visit tickets.snookerstars.de