LDN UTD and Matchroom have today announced a content partnership utilising LDN UTD’s esports rosters and Matchroom’s event athletes.
LDN UTD – the esports org that uses gaming and esports to promote healthy lifestyle and address social issues, and Matchroom – the renowned supplier of sports programming over the last four decades – have today announced a content partnership to merge the world of esports with competitive sport.
Entertainment content appearing on Matchroom and LDN UTD social channels will firstly feature athletes from the Professional Darts Corporation alongside players from LDN UTD’s rosters of FIFA, League of Legends, Valorant and Fortnite. In addition, Matchroom’s athletes will appear in LDN UTD campaigns addressing inclusion, diversity, and wellness.
The content series entitled “Matchroom Mondays” will commence later this month and feature engaging content across various esports titles, with varying themes to complement the esports players and athletes. Opportunity will also be provided for the community to engage and participate directly throughout the series.
Matthew Porter, Director of Matchroom said, “Esports is the fastest growing consumer industry, and has only become more prominent during the pandemic. It therefore made sense to align with an esports organisation that wants to grow a community by promoting a healthy lifestyle and social issues. We’re looking forward to showcasing our athletes in a different environment and engaging the community”.
Oliver Weingarten, CEO of LDN UTD, said “The trajectory of esports might not be the obvious direction for Matchroom, but as a sports entertainment business, they’ve recognised the growth of esports, its demographic, and potential to continue to bring new fans to their sports. At LDN UTD, we believe in collaboration and look forward to working with Matchroom on creating some original content to entertain the community”.
Adam Ryan, LDN UTD’s FIFA Pro said, “I am excited for Matchroom Mondays. It is no secret that during lockdown in between my FIFA practice, I have been throwing darts and getting the odd 180. I’m looking forward to competing against the PDC players at FIFA and honing my darts skills at the same time.”
About LDN UTD
LDN UTD is an innovative esports org. We use esports to serve society and promote a healthy lifestyle. We have premium rosters in Valorant, FIFA, Fortnite and League of Legends. Since inception, we have worked with Chipotle, DLA Piper, HyperX, Razer, Landsec, Logitech, Bio-Synergy, Yop and many more – always foregrounding social issues. We partnered with grime artist P Money to address the issue of knife crime in Lewisham, hosted the ROAD TO YANA FIFA tournament to address loneliness resulting from the COVID-19 lockdown, partnered with Leyton Orient FC and Kingston Race Equalities Council on UTD Against Racism to celebrate diversity in gaming, and most recently with the Yop Esports Champs fused education and esports in partnership with the Mayor of London.
For more info visit: www.ldnutd.gg, or @ldnutd on Twitter.
Matchroom Sport has become one of the world’s largest suppliers of sports programming over the past near four decades. At Matchroom, we have a passion for sport. We are an independent company full of creative people that set the highest standards for the content they produce. The Professional Darts Corporation is the leading professional body in Darts with over £15 million in prize money being paid out on its global circuit of tournaments. Matchroom Boxing has been among the world leaders in major boxing promotion and production for over a quarter of a century, with a stable featuring several World Champions such as Anthony Joshua, Canelo Alvarez and Katie Taylor.