Viaplay signs new multi-year broadcast agreement with Matchroom
News May 7th, 2021

Matchroom is delighted to announce a new multi-year broadcast agreement with Nordic Entertainment Group (NENT Group) giving sports fans in the Nordics, Baltics, and Poland the opportunity to take in Matchroom’s vast amount of sporting action from the Professional Darts Corporation, Snooker, Pool, Ten-Pin Bowling and more on NENT Group’s Viaplay streaming service.

The agreement with NENT Group sees flagship tournaments like the Professional Darts Corporation’s World Darts Championship and Snooker’s Champion of Champions remain available to Viaplay viewers in Sweden, Denmark, Norway and Finland, and in Iceland, Poland, Estonia, Latvia, Lithuania, and Poland for the first time, as well as other key tournaments from across the PDC and Matchroom Multi Sport from the Grand Slam of Darts to the Mosconi Cup, World Series of Darts and Weber Cup amongst others.

NENT Group has been a long-standing partner of Matchroom broadcasting for many years in the Nordic region, with viewing figures for Matchroom’s portfolio of sports continuing to grow year on year making it a key partner as part of NENT Group’s international expansion strategy with Matchroom seeing it as an opportune moment to grow the vast portfolio of sports with Viaplay.

Barry Hearn, President of Matchroom said: “We’re delighted to expand our existing partnership with NENT Group over the next few years offering sports fans fantastic access to some of the biggest moments in sport on Viaplay. NENT Group has been huge supporters of our sports over the years and we hope this continues to grow.” 

Peter Nørrelund, NENT Group Chief Sports Officer: “Our vision is to be the European streaming champion, which means Viaplay should offer something for everyone. We co-operate closely with Matchroom in the Nordic region and will now bring live coverage of some of Europe’s fastest-growing sports to our newest markets. We work continuously with rights holders to develop sports properties together, so this agreement is great news for these sports and their fans across Viaplay’s rapidly expanding footprint.”

List of Matchroom sports available on Viaplay

• Professional Darts Corporation TV tournaments including the World Championship, Grand Slam of Darts, and Premier League

• Matchroom Multi Sport events including Snooker’s Champion of Champions, Matchroom Pool Series, and Weber Cup.

About Matchroom 

Matchroom has become one of the world’s largest suppliers of sports programming over the past near four decades. At Matchroom, we have a passion for sport. We are an independent company full of creative people that set the highest standards for the content they produce.

The company has grown into one of the world’s largest suppliers of sports programming over the past four decades. Leaders in its field with a diverse portfolio of twelve sports: Boxing, Darts, Snooker, 9-Ball Pool, Golf, Fishing, Basketball, Netball, Ping Pong, Gymnastics, Ten Pin Bowling and Poker.

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